Writing Standards, Program Development & Editorial Refinement for Institutions
INTEGRITY. IMPACT. INNOVATION.Storyguide works with organizations, businesses, and institutions to develop original writing programs, narrative-based initiatives, and editorial standards for publication-ready work.
Client Services
Writing Program Development
Helping institutions imagine, design, and build original writing programs and narrative-based initiatives. For universities, NGOs, medical and cultural centers and more.
Writing Standards & Guidelines
The creation or refinement of writing standards and editorial guidelines to evaluate and improve writing quality, clarify expectations, and establish consistent protocols. Designed for publishing houses, academic rubrics, corporate communications, and more.
Training & Application
Implementing original or refined writing programs and standards. This includes providing training workshops—such as instruction on my proprietary Five Categories to Assess Writing©—along with written support materials and strategic recommendations to ensure long-term continuity and consistent execution.
Editorial Refinement
Applying a senior editorial and literary lens to evaluate, shape, and transform material into clear, structured, and publication-ready work that meets the highest professional standards.
BY AVAILABILITYDesign Consultation, Strategy & Visual Work
For select projects, Storyguide partners with veteran New York Art Director Andy Omel to bring editorial structure into visual form. Design support may include presentations, reports, guidelines, program documents, course materials, and print-ready files.
Background & Project Approach
My practice is built on a foundation spanning decades in New York's publishing, academic, advocacy, and cultural environments. From special events at Lincoln Center to editorial training at the Time & Life Building. This experience across disciplines provides a distinct advantage—a wider perspective to envision new possibilities and solutions for your organization. My approach is to create a clear, collaborative process; untangle complexity; spark innovation; and produce work that is elegant, meticulously crafted, and ready to launch, teach, publish, or share.
Practical Application
At the Writing Institute, Sarah Lawrence College, creating original writing courses focused on biography, memoir, and investigative research. At Time Inc., developing research and fact-checking guidelines for medical and health publications; establishing internal standards, training departments in the Custom Publishing Division.
Building on this, at Pace University, adapting my proprietary framework into an upper-level curriculum. Allowing me to teach a highly diverse, global student body—young military veterans and international students to athletes and working parents—how to evaluate and execute professional-level writing within their specific fields of interest.